Branding a Publication with Personality
Brand identity and visual design for The Testing Pane, a Substack publication exploring the human side of software quality assurance. I created the logo, banner graphics, color palette, and typography system to create a consistent visual system across the publication.
Client Perspective
Hiring a developer or programmer can be filled with all kinds of landmines, with people who say they know the technology or how to build what you want on the web, and then it turns out you hired a shady contractor. Forget the angst, and doubt. I recommend Alexa 100%.